Manufacturer Report Card: Brand X

Brand X ranks number 1082 out of 1,142 manufacturers and earned an overall F (raw score: 20%) based on its product lineup.

Manufacturers are graded in five areas: effectiveness, transparency, research, rank, and their products' overall recommendations. The entire product lineup dictates a manufacturer's grades. The simple report card shows what grade Brand X earned in each of the five areas.

Individual products are rated with a thumbs-up or down in several areas. The number below is a percentage of how many of Brand X's products received a thumbs-up in the respective area.

For example, 100% means that 100% of Brand X's products received a thumbs-up in the effectiveness category. The overall grade for a manufacturer is an average of the individual grades from each area. Scroll down to the detailed report for a description of each rated area.

Rated Area	Grade
Effectiveness	D (66.67%)
Transparency	F (33.33%)
Research Rating	F (0%)
Ranking	F (0%)
Product Recommendations	F (0%)
Overall Grade	F (20%)

Effectiveness

Brand X earned a D (raw score: 66.67%) in the effectiveness category. This rating means 66.67% of Brand X's products received a thumbs-up in the effectiveness category. An individual product's effectiveness rating describes how well its ingredients work. A product's effectiveness rating is measured on a 3 point scale. Its effectiveness rating must be at least 1.5 to receive a thumbs-up in this area. Brand X's products, along with their effectiveness ratings, are listed below.

	Product Name	Effectiveness Rating
1.	Sleep Vibezzz	(1.90)
2.	A.M. Woke	(1.74)
3.	Pick Up Stix	(1.47)

Transparency

Brand X earned an F (raw score: 33.33%) in the transparency category. This rating means 33.33% of Brand X's products received a thumbs-up in the transparency category. An individual product's transparency rating describes how many of its ingredient amounts are disclosed on a product label. A product with a 100% transparency rating means all ingredient amounts are disclosed. A product's transparency rating must be 100% to receive a thumbs-up in this category Brand X's products, along with their transparency ratings, are listed below.

	Product Name	Transparency Rating
1.	Sleep Vibezzz	(100%)
2.	A.M. Woke	(62%)
3.	Pick Up Stix	(64%)

Research Rating

Brand X earned an F (raw score: 0%) in the research rating category. This rating means 0% of Brand X's products received a thumbs-up in the research rating category. This rating describes how thoroughly researched a product's ingredients are. A low research rating indicates a product is made up of ingredients with little research backing. A product's research rating must be at least 60 to earn a thumbs-up in this category. Brand X's products, along with their research ratings, are listed below.

	Product Name	Research Rating
1.	Sleep Vibezzz	(20.63)
2.	A.M. Woke	(25.85)
3.	Pick Up Stix	(34.29)

Ranking

Brand X earned an F (raw score: 0%) in the rank category. This rating means 0% of Brand X's products received a thumbs-up in the rank category. This rating describes how a manufacturer's product line is rated. An individual product must rank in the top two-thirds of all products (in its category) to receive a thumbs-up in this area. Brand X's products, along with their ranking, are listed below.

	Product Name	Ranking
1.	Sleep Vibezzz	(195 out of 215)
2.	A.M. Woke	(1461 out of 1898)
3.	Pick Up Stix	(1894 out of 1898)

Product Recommendation

Brand X earned an F (raw score: 0%) in the overall rating category. This rating means 0% of Brand X's products received an overall thumbs-up recommendation. Individual products are rated with a thumbs-up or down in seven areas. They earn an overall thumbs-recommendation if they receive a thumbs-up in at least four of the seven areas. Brand X's products, along with their overall recommendations, are listed below.

	Product Name	Product Recommendation
1.	Sleep Vibezzz
2.	A.M. Woke
3.	Pick Up Stix